Interesting people, places, conversations, experiences & insights brought to you by a guy, who took some time off from corporate enterprise sales to take an Uber sabbatical... and that sabbatical continues 4 years later! ...Please note: Unless a person of fame, I do change the names and all vital particulars that might identify the people I write about (for their privacy).
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An artist using social unrest as a marketing tool

By
on
August 6, 2017

It was gloomy out… lots of hard rain a fallin’ all around my sights, when Nils hopped into the back of my car.  He was heading to NYC to do business!  Not the kind of business you might be thinking though, you see, Nils is an artist and just not any artist either!

Nils Westergard is described as a nomadic Belgian American street artist and film maker.  His murals and stencilled works can be found across the US, Europe, and Australia. Nils uses imagery of social unrest, his friends, and surreal portraiture as the subjects of his art.  As a focus for his message, he uses a variety of subjects with a characteristic style.  Based out of Richmond, Virginia You see, Nils does his art around social unrest around the world. This may not make him seem so unusual but, it is how he markets himself that I found to be quite impressive.  He is described as nomadic because he travels the world to paint large scale murals and he paints these large murals for free!!!!

Starving artist you are thinking? or Brilliant business move?  So organizations, social causes and people from around the world will provide the canvas for Nils and he paints or stencils a message for that particular place and time.  He also signs each with his name which is rare for large graffiti art because most graffiti is illegal, but not Nil’s work… he has been granted artistic freedom and permission to work his medium.

Through his public mural displays, Nils is able to sell his private works to patrons from all over the world.  I dropped Nils off at South Station as he was heading off for his next great artistic creation that will also send out a social message and a little bit of marketing as well!
Check out Nils on Facebook: https://www.facebook.com/nilswestergard/
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Jim
Greater Boston, MA

Long story short: I started with Lyft (4) years ago as a sabbatical from enterprise B2B sales. I did not like Lyft for some of their policies and the way they ran their business so, I switched to Uber which I prefer for many reasons. I have found driving for Uber in Boston to be one of the most engaging gigs I have ever experienced.

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